The rise of the analogue bag: fashion’s answer to doomscrolling

The guardian | 15:00 09-01-2026 | Lifestyle

As screen fatigue grows, a new trend is swapping smartphones for crosswords and sketchbooks – turning the humble bag into a tool for offline living

There’s a new “it” bag – but this time it is not about a designer label or splashy logo. Instead, it’s what is inside that counts.

So-called analogue bags, filled with activities such as crosswords, knitting, novels and journals, have become the unexpected accessory of the season.

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